Our Audience and Email

[00:00 - 03:05] So let me tell you a little bit about our audience as I'm recording this we have an audience of a hundred thousand Active subscribers on our email list. So active means that they've interacted with one of our emails in the last 12 months So of these folks 50% of them have been programming for five years or more And the other half less than five years So email is a really big thing for us part of the reason why we have so many active email subscribers Is because we share high quality tutorials exclusively to our email list. We spent a bunch of time on this infrastructure So we have things for example like real syntax highlighting built into our emails We try to make our emails better than most people's blog posts, which is hard because space is really limited in emails and we aim for a really high level of insights per minute density So when we're working together, you'll be taking part in helping write some of these email tutorials to help promote your course We have an archive of emails that we've sent That has as well as like metrics on how well they've done And we'll talk more about this later But we can use this library of content as templates for your work the key reason why we have so many active developers on this list Is because we teach through email so many other people use email purely to push their own products But most of the emails that we sent or designed to teach rather than convert If we send you 20 emails 19 of those emails should be a tutorial that helps you learn something I mean then only one of them might be trying hard to convince you to buy something So the idea is that we want you to know that if you receive an email from new line and you open it Then you're gonna learn something what this means is that folks trust us So that when we do have a new book or course a certain number of those hundred thousand people will buy Our email lists and the trust that our readers have that our work is good It's really the backbone of our business and it's taken us years to build So if we decide to work together this audience and years of trust is part of the benefit that we'll bring to make your work Even more successful another key part of our audience is our community discord channel We started it in early 2020 and it's been going pretty well So discord is great in that it gives us real-time interaction We can with our customers. We can answer their questions We can ask them for help and we have different badges for different members of our community We have badges for folks who are helpful or regulars or also contributors We have certain group of folks who we give get access to our books and courses and they actually just make changes directly So we'll use this discord audience also as a way to get feedback. So for example As we get an outline prepared we can ask our discord friends what they think of it We'll also draw from discord and the email lists to put together Beta readers who will give us early feedback on our drafts So since half of our audience is inexperienced and half of them is are experienced. We'll have to pin down What experience level we're targeting for your work? We'll talk more about that later, but for now know that we'll be using our audience in lots of different ways as we build this out